FRU FRU

PORTABLE BLENDER

YEAR: April – June 2024
DESIGNERS: Samuele D’Auria, Edoardo Gelmetti, Emma Listorto, Giorgia Melloni
MY ROLE & SKILLS: Sketching, concept development and prototyping
COURSE: Design Fundamentals Studio, First Year, Politecnico di Milano
LECTURERS: C. Bruno, M. De Liguori, E. Messineo, V. Rognoli

FRU FRU portable blender render

BRIEF: A compact and portable blender designed to mix fruit, liquids, and powdered supplements. Developed for fitness and sports environments, it allows users to prepare a fresh drink on demand before or after their workout.

FRU FRU is a 2-in-1 portable blender designed for everyday use on the go, combining the functions of a water bottle and a blender into one compact product. The concept is based on a modular system where the motorised base, which integrates the blade and motor, can be separated from the container, allowing it to function as a regular bottle when blending is not needed.

COMPONENTS

1. Rubber foot
2. Motor compartment base
3. Motor
4. Motor housing
5. Container
6. Blade shaft protection
7. Blades
8. Container lid
9. Bottle
10. Lid with spout
11. Pin
12. Left pin block
13. Lid with cap
14. Right pin block

Exploded view of FRU FRU
MODULARITY
FRU FRU modular configurations

Base with lid

Container with lid and spout for bottle use only

Complete product:
blender base + bottle

Container connected to the motorised base for blending function

FRU FRU product configurations
COMMUNICATION
FRU FRU logo and colour palette

Brand identity, website featuring a personalised product configuration system and packaging design for each colour variant.

CONFIGURE YOUR FRU FRU HERE

FRU FRU website on smartphone
FRU FRU packaging and website
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